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    關于參加2020年EFMD案例寫作大賽的通知

    EFMD案例寫作大賽起源于1988年,由EFMD案例中心主持,旨在通過案例寫作比賽激勵富有創造力和影響力的案例寫作和教學教研365bet。EFMD案例撰寫大賽根據管理學發展的需要分為17個投稿模塊,分模塊投稿后將有機會受到國際評審團的評估,該評審團每年審查400多個案例。

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    2020年湖南大學工商管理學院將首度組織動員學院優秀老師參與EFMD案例寫作大賽,本次比賽由國際合作與認證中心參與統籌,并由工商管理學院管理案例研究與教學中心組成專家評審團首先對投稿案例進行預審并提出修改意見365bet,隨后再按正常流程進行線上投稿,以更大程度提升我院案例寫作參賽作品的水平,發揚我院國際商學院高端教學與案例寫作的風采。


    參賽資質

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    17個投稿模塊


    撰寫要求

    ? 案例研究和相關材料必須使用英語撰寫365bet;

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    ? 如果投稿發表的案例,必須是201911日之后發表的案例;

    請注意,案例撰寫無字數長度限制

    評審依據

    The jury will apply the following evaluation criteria:


    1. Case Quality (50 %): This is judged on the basis of the ability to satisfy educational objectives and student expectations; the correctness of the research and data; the manner of presentation of the data; the writing style, the useful life of the case, versatility of usage; the summary of the case and abstract.

    2. The content will be reviewed by the relevance of the topic; the ability to create a strong and interesting learning experience by including contentious issues and multiple perspectives; case authors are expected to take a critical perspective on the different dimensions of the subject of investigation.

    3. Teaching Notes (30 %): These are judged on the basis of immediate issues, underlying issues, key points or highlights; indication of level of analysis (graduate, undergraduate, executive); suggested student assignment; suggested additional readings or references; possible discussion questions; potential uses of the case (marketing, strategy, etc.); analysis; suggested teaching approach; computer support; audio-visual support; proposed session plan.

    4. Teaching notes, which must accompany each submission, should include as a minimum the following issues: an introduction to the programme on which the case is used and to the background of students who will use the case; pedagogical objectives of the case; possible questions for class discussion; any other comments that might be of assistance.

    5. Innovation (20 %): The judges are seeking innovative materials, not necessarily presentation of the case, but new concepts and learning. Ideas concerning the whole concept


    日程安排

    開放時間:20207

    截止時間:20201031

    獲獎結果公布:20214


    參賽方式

    第一步:本人或團隊930日之前編輯郵件標題EFMD案例寫作大賽+案例名稱+投遞人姓名”發送至國際合作與認證中心洪瑤老師:hnubs_hy@hnu.edu.cn 365bet;學院組織會評后將意見分別反饋至各位參賽師生;

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    更多參賽及評選信息源網址365bet,請詳細閱讀:

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    報名與咨詢

    1. 工商管理學院國際合作與認證中心  洪瑤老師

    辦公室:工管院樓(南)A203, 0731-88821293/18008462169

    2.工商管理學院管理案例研究與教學中心 朱國瑋老師

    郵箱:gwzhu@163.com   聯系方式365bet;18673113755  

    3.EFMD官網  

    電話:+32-2-6290810   郵箱: info@efmdglobal.org


    歷屆參賽者評價:

    "We are honored to be recognized with this achievement. We hope this case will help business executives and scholars better understand how multinational corporations can successfully address the demand from the bottom of the pyramid by establishing and managing innovation centers in emerging markets.

    -美國萊斯大學,Haiyang Li


    It is an honour to be one of the winners of the EFMD case competition and represent Dalhousies Rowe School of Business. My case developed a new technology to enable the cement industry to sequester carbon.

    -加拿大達爾豪斯大學365bet,Peggy Cunningham、


    國際合作與認證中心

    2020810


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